Developing empty stores to satisfy customers: the case of Nishimatsuya Chain

Abstract

Purpose

This study aims to describe how the Nishimatsuya Chain Company, Ltd has established an innovative business model.

Design/methodology/approach

This study examines Nishimatsuya's business model for its value proposition, business processes, internal and external management resources, and profitability.

Findings

Establishing simple, clear customer value creates a unique business model.

Practical implications

This study determined that a business model begins with identifying what customers really want. The value proposition innovates a business model by rethinking business processes, management resources, and profitability.

Originality/value

The Nishimatsuya case study suggests that identifying the value proposition underlies establishing a creative business model.

Citation

Huang, P. and Isomura, K. (2013), "Developing empty stores to satisfy customers: the case of Nishimatsuya Chain", Strategic Direction, Vol. 29 No. 9, pp. 35-37. https://doi.org/10.1108/SD-04-2013-0012