Exploring the unknown: Using the metaverse within the tourism industry

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This paper identified that the Metaverse can be used to enhance the user experience within the tourism industry. The paper also identified that the Metaverse can also be used to improve organizational efficiency and performance.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2024), "Exploring the unknown: Using the metaverse within the tourism industry", Strategic Direction, Vol. 40 No. 4, pp. 28-29. https://doi.org/10.1108/SD-03-2024-0034