Embracing the change: Adopting sustainable strategies to compete in emerging and developing markets

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

MNEs are grappling with the growing and permanent shift toward sustainable business practices. In EDMs, MNEs face increased challenges, but are able to form markets in the image they want, influencing business practices for the long-term.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2021), "Embracing the change: Adopting sustainable strategies to compete in emerging and developing markets", Strategic Direction, Vol. 37 No. 5, pp. 15-16. https://doi.org/10.1108/SD-03-2021-0030