The big data boost: Using proprietary big data to boost competitive advantage

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Organizations of all sizes are looking to big data to boost competitive advantage and create sustained growth. Yet bulk data is not typically enough on its own, and proprietary applications and organizationally-specific data is required.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2021), "The big data boost: Using proprietary big data to boost competitive advantage", Strategic Direction, Vol. 37 No. 5, pp. 20-21. https://doi.org/10.1108/SD-03-2021-0027