Navigating the entrepreneurial quest for high export performance: Explorative and exploitative strategies for the unchartered territory of foreign markets
ISSN: 0258-0543
Article publication date: 2 March 2020
Issue publication date: 31 March 2020
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
This research paper concentrates on the impact of entrepreneurial orientation (EO) on strategic choices when entering a foreign market. On balance the results reveal that combining all three EO trait dimensions – innovativeness, risk taking, and proactiveness – creates the best probability of success when entering a product into a new foreign market by deploying either an explorative or an exploitative product marketing strategy. Although a riskier explorative strategy is the most promising option for building longer-term competitive advantage, blending this with elements of a more conservative but growth-lacking exploitative strategy can yield synergistic benefits.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2020), "Navigating the entrepreneurial quest for high export performance: Explorative and exploitative strategies for the unchartered territory of foreign markets", Strategic Direction, Vol. 36 No. 5, pp. 13-15. https://doi.org/10.1108/SD-01-2020-0024
Publisher
:Emerald Publishing Limited
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