Creating a positive legacy: When opportunity knocks for hosts of mega sporting events
ISSN: 0258-0543
Article publication date: 2 March 2020
Issue publication date: 31 March 2020
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Sporting mega events have significant scope to positively impact on the regions and cities where they are staged. In additional to economic benefits, the legacy can include urban regeneration with an emphasis on sustainability. However, many factors must be addressed and a strategic plan that is both robust and creative is essential.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2020), "Creating a positive legacy: When opportunity knocks for hosts of mega sporting events", Strategic Direction, Vol. 36 No. 5, pp. 39-41. https://doi.org/10.1108/SD-01-2020-0020
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited