Exploring the role of creativity in approaches to entrepreneurship: Strategic lessons in navigating economic crises

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper concentrates on setting out a range of strategic entrepreneurial approaches that are adopted during economic booms or economic crises. Those entrepreneurs who apply themselves creatively to pivoting their business strategy during a recession give themselves the opportunity to reap the highest rewards if their approach is successful. This may involve adapting existing strategies or forming novel ones amid considerable uncertainty. The mental capacity for enduring these scenarios is what sets entrepreneurs apart as insatiably evolving, knowledge-gathering leaders who can transform society despite the odds being against them.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2020), "Exploring the role of creativity in approaches to entrepreneurship: Strategic lessons in navigating economic crises", Strategic Direction, Vol. 36 No. 4, pp. 13-15. https://doi.org/10.1108/SD-01-2020-0010