The stimulus of personality traits among Generation Z’s social entrepreneurial intentions: the role of gender

Abstract

Purpose

Entrepreneurial intention is crucial in both entrepreneurship literature and practice. However, limited information exists regarding entrepreneurs’ intentions in the realm of social enterprise creation. This study aims to determine the social entrepreneurial intentions of Generation Z students within the Indian environment by utilising the theory of planned behaviour (TPB) and its applicability using personality factors like risk-taking ability, proactivity, empathy and emotional intelligence.

Design/methodology/approach

A survey method was used, and data was collected by Generation Z individuals at three public universities in India using a self-administered questionnaire. The study used a purposive sampling technique, and further, the model was tested using the partial least square-structural equation modelling technique.

Findings

The study findings supported the proposed model of extended TPB, demonstrating that factors such as emotional intelligence, risk-taking ability and proactiveness are found prominent in Indian students. Furthermore, the role of gender as a control variable reflected no effect on social entrepreneurial intentions.

Originality/value

This research enhances the literature on social entrepreneurship by offering novel insights into social entrepreneurial intention. It is among the pioneers of its type to examine social entrepreneurial intent concerning personality factors among students of higher education institutions. This study provides interesting insights for universities and policymakers since they play a crucial role in promoting these antecedents through education and stimulation by enhancing entrepreneurial culture in developing countries.

Citation

Sharma, L., Bagdi, H., Bulsara, H.P. and Lodaliya, R. (2025), "The stimulus of personality traits among Generation Z’s social entrepreneurial intentions: the role of gender", Society and Business Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/SBR-04-2024-0116