Bargaining with the devil? A politicized view on cross-sector partnerships targeting the BoP

Abstract

Purpose

This paper aims to investigate whether and how cross-sector partnerships (a growing yet controversial phenomenon) contribute to both non-governmental organizations (NGOs) and multinational companies (MNCs) political powers.

Design/methodology/approach

The method consists of a single case study on a partnership involving a large MNC and a small NGO, in the delivery of lighting and cooking devices to BoP (bottom of the pyramid) populations.

Findings

Thanks to economic compromises and structural arrangements, both partners succeed to take advantage of the partnership to strengthen their respective (local and transnational) political power and to serve deprived populations’ needs.

Research limitations/implications

This paper contributes to the political corporate social responsibility (CSR) literature by presenting cross-sector partnerships as a potential means to reconcile the “brother enemies” and increase both firms’ and nonprofit organizations’ political roles.

Practical implications

The results help both NGOs and MNCs in understanding the political stakes of cross-sector partnerships and in envisioning mechanisms to handle those collaborations so as to deepen their respective goals and build public goods.

Originality/value

While most of the literature focuses on the strategic rationales, this paper provides political rationales for cross-sector partnerships linking MNCs and NGOs.

Citation

Hussler, C. and Payaud, M. (2019), "Bargaining with the devil? A politicized view on cross-sector partnerships targeting the BoP", Society and Business Review, Vol. 14 No. 1, pp. 112-127. https://doi.org/10.1108/SBR-04-2018-0040