Corporate entrepreneurship in sport: evidence from North American leagues
Sport, Business and Management
ISSN: 2042-678X
Article publication date: 28 September 2023
Issue publication date: 2 January 2024
Abstract
Purpose
The authors integrate the established literature on corporate entrepreneurship with the expanding inquiry into sport entrepreneurship by examining professional teams and leagues across North America. By situating the discussion in the context of organizational theory on competition, the authors argue for how teams (contestants) and leagues (organizers) uniquely apply the different forms of corporate entrepreneurship, providing contemporary examples of each. Additionally, the authors identify notable challenges of entrepreneurship within a sport context, emphasizing components that allowed organizations to overcome these concerns. By shining a light on the occurrences and challenges of corporate entrepreneurship within the sport industry, the authors hope to continue the push for greater interest in and examination of sport-related innovation and entrepreneurship.
Design/methodology/approach
This work researches and shares numerous examples across the North American sport landscape to illustrate corporate innovation and venturing by sport entities.
Findings
This research identifies innovation, sourced from different competitive actors, involving new products, new services, new processes and new administrative structures and approaches, and even includes the development of new businesses.
Originality/value
In looking at the entrepreneurial efforts of established sport teams and leagues, the authors highlight the impressive efforts of these entities to innovate, grow and evolve their products, service offerings and markets despite unique industrial constraints.
Keywords
Citation
Mazzei, M. and Kirkpatrick, W.N. (2024), "Corporate entrepreneurship in sport: evidence from North American leagues", Sport, Business and Management, Vol. 14 No. 1, pp. 38-55. https://doi.org/10.1108/SBM-03-2023-0026
Publisher
:Emerald Publishing Limited
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