Prelims

Half Title Page

Exploring the Latest Trends in Management Literature

Dedication

We hereby dedicate this volume to all the scholars and academicians who have made significant contributions to the body of knowledge through review literature.

Series Title Page

Review of Management Literature

Series Editor: Sudhir Rana

Review of Management Literature is a multi-disciplinary series presenting unique and ground-breaking literature reviews and examinations of new and emerging trends in research across the management discipline and beyond.

Examining broad disciplinary areas including new research developments in fields including Marketing, Operations Management, Finance, International Business, and HRM, as well as more focussed studies on the big data and gamification in management literature, the series also explores practical research guidance with titles examining methodologies for conducting literature reviews in management domain.

Supported by a highly reputable editorial board from across the globe, the series will be an essential research resource to access and interpret cutting-edge global developments from across the management discipline.

Editorial Board

Title Page

Review of Management Literature Volume 1

Exploring the Latest Trends in Management Literature

Edited by

Sudhir Rana

CoHME, Gulf Medical University, UAE

Sakshi

Fortune Institute of International Business, India

And

Jagroop Singh

CoHME, Gulf Medical University, UAE

United Kingdom – North America – Japan – India – Malaysia – China

Copyright Page

Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2023

Editorial matter and selection © 2023 Sudhir Rana.

Individual chapters © 2023 The authors.

Published under exclusive licence by Emerald Publishing Limited.

Reprints and permissions service

Contact: permissions@emeraldinsight.com

No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. Any opinions expressed in the chapters are those of the authors. Whilst Emerald makes every effort to ensure the quality and accuracy of its content, Emerald makes no representation implied or otherwise, as to the chapters' suitability and application and disclaims any warranties, express or implied, to their use.

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-80262-358-1 (Print)

ISBN: 978-1-80262-357-4 (Online)

ISBN: 978-1-80262-359-8 (Epub)

ISSN: 2754-5865 (Series)

About the Contributors

Aalok Kumar is an Assistant Professor at the Indian Institute of Management Visakhapatnam. He obtained his PhD from the Indian Institute of Technology Roorkee and MTech from the Indian Institute of Technology Varanasi in Industrial Management specialization with a gold medal. He has been awarded the prestigious Newton Bhabha Fellowship with the University of Sussex, UK, and Queen Elizabeth Visiting Fellowship at the University of Regina, Canada (awarded by the Government of Canada). He is an active researcher in making solutions for practical issues with emerging technologies and published in many international journals. His current research interests are in a circular economy, multimodal logistics planning, data-driven logistics operations in Industry 4.0 era, electric vehicles-based freight mobility, and resilient logistics system.

Adekunle I. Ogunsade is a Senior Lecturer in Business Management at the Department of Management and Entrepreneurship De Montfort University Leicester, UK. He is a fellow of the Higher Education Academy (FHEA) and a Certified Management and Business Educator (CMBE) in the UK. Dr Adekunle is a Senior Visiting Fellow Coal City University, Nigeria. His research interests are around institutional entrepreneurship, digital entrepreneurial ecosystem, and small business innovation.

Dr. Amitabh Anand is presently the Associate Professor for Excelia Business School in La Rochelle, France. Previously he has held positions as Assistant Professor at SKEMA Business School, Université Côte d'Azur. Dr. Amitabh holds a bachelor's degree in Environmental Engineering from Mysore, India. He secured a scholarship to do MBA from Stockholm University, Sweden, and full scholarship winner for pursuing a PhD from NEOMA Business School, Paris, France. He has won several awards in research: “Academy of Management Conference, USA Best Paper Proceedings Award”, “Excellence in Peer Review” from South Asian Journal of Human Resources, and “Emerging Scholar Award” from organization studies research network in Germany. For his contribution to teaching and impact on student learning, he was the only one from Europe to be chosen as the “Top 50 Worlds Best Professor” in 2018, among 400 nominations worldwide by Poets and Quants, USA. For his innovative course design, he has won the Outstanding “Pedagogical Innovation Award” by SKEMA business school. His research works are published in Financial Times Top 50 journals such as the Journal of Business Venturing and ABS-A*, British Journal of Management and other Rank A journals such as Human Resource Management Review, Information System Frontiers, Computers in Human Behaviour, Journal of Knowledge Management, Personnel Review, Journal of Retailing and Consumer Service, etc. Furthermore, he is the Review Editor of the journal, International Studies of Management and Organization and has been a Guest Editor of Information Systems Frontiers journal and part of the editorial advisory/review board of International Journal of Entrepreneurial Behaviour and Research, Management Decision, Employee Relations (ABDC-B) and International Journal of Organizational Analysis.

Deepak Kumar is working as an Assistant Professor in the area of Accounting and Finance at IIM Ranchi. His research interest lies in the field of International Business, Mergers and Acquisitions, and Applied Economics.

Demola Obembe is Associate Professor of Strategic Management and Head of Department for the Department of Management and Entrepreneurship at De Montfort University, UK. He has over 16 years of academic teaching and research experience, having held appointments at four UK higher education institutions. His research interests are in the areas of strategy process and practice, entrepreneurship and SMEs, knowledge and innovation management, and social capital.

Gembali Vidyasagar is a second-year doctoral scholar in the production and operations management area at the Indian Institute of Management Visakhapatnam. He obtained his MTech in Mechanical Systems Design from IIITDM, Kancheepuram.

Hardeep Singh Mundi is an Assistant Professor in the area of Finance at Department of Finance, Institute of Management Technology (IMT) Ghaziabad, Ghaziabad, India. His research interests are in the areas of Corporate Finance, Behavioral Finance, and Applied Economics.

Jagroop Singh is Assistant Professor for Operations Management at the College of Healthcare Management and Economics, Gulf Medical University, Ajman (UAE). He earned his PhD with Financial Assistantship (Scholarship) from Government of India under Technical Education Quality Improvement Program (TEQIP-II). He is associated as a Postdoctorate Researcher with Putra Business School (AACSB Accredited), Universiti of Putra, Malaysia. He contributes to society through his teaching and research commitments in the last 10 years. Dr Jagroop Singh's research area is in the domain of Quantitative Techniques, Operations, and Supply Chain Management with current research issues like supply chain management, healthcare operations, and aviation sustainability. He has published in journals of international repute (ABDC/Scopus/SSCI), and is serving as reviewer for various international journals.

Jitender Kumar is currently working as Associate Professor at the Department of Management Studies, Deenbandhu Chhotu Ram University of Science and Technology, Murthal, Sonipat, Haryana (India), having completed his PhD from Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar (Haryana), in 2012. He has been enjoying the profession of teaching and research for more than 14 years. He has attended more than 30 conferences/seminars of national and international levels and has more than 30 published research papers in journals of repute to his credit.

H. Kent Baker is a University Professor of Finance at the Kogod School of Business, American University, Washington, DC. He is an award-winning author who has authored or edited 40 books, including several textbooks. Professor Baker has also published 200 peer-reviewed academic journal articles in such journals as the Journal of Finance, Journal of Financial and Quantitative Analysis, Financial Management, Journal of Corporate Finance and Financial Analysts Journal. Google Scholar shows more than 12,750 citations.

Krishna Teja Perannagari is a Post-Doctoral Fellow at MICA, Gujarat. His research interests include unstructured data analytics, political marketing, and retailing. His PhD thesis titled “Essays on Augmented Shopping Experience” has been submitted for external evaluation at Indian Institute of Management, Kashipur. His publications have appeared in the International Journal of Retail & Distribution Management and Journal of Public Affairs.

M. S. H. Rathnasiri is a Lecturer, attached to the Department of Marketing Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.

Mahesh Joshi is a Senior Lecturer in the Department of Financial Planning and Tax, RMIT University in Australia. Mahesh's primary areas of research are Financial Reporting and Regulation, Intellectual Capital, and Corporate Social Responsibility. Mahesh has published several research articles in international peer-reviewed journals and book chapters. He has published his papers in the Journal of Business Ethics, Accounting History, Managerial Auditing Journal, Meditari Accountancy Research, Advances in Accounting, Accounting in Europe, International Journal of Managerial Finance, Journal of Intellectual Capital, and several other peer-reviewed journals.

Mohammad Abul Kashem is an Associate Professor of Marketing in Feni University, Bangladesh. He obtained his MBA from the University of Chittagong, Bangladesh. His work focuses specially on changes in operations and supply chain management due to latest advancement through blockchain technology. His contribution in earlier research engrossed with consumer behavior, branding, superstore, and higher education. He is a Scopus-indexed author who has published various articles in the Journal of Social Sciences Research, Kelaniya Journal of Management, Journal of International Business and Management, International Journal of Economics and Financial Research, Education Research International, European Journal of Business and Management, and so on. Currently, his project is on the Dynamics of In-store Advertising and Women Social Entrepreneurship. His Orcid ID is 0000-0002-3579-4838.

Mohammad Shamsuddoha holds a PhD in Supply Chain Management and is an Associate Professor at the School of Management and Marketing, Western Illinois University, USA. From 2002 to 2019, he served as a Professor of Marketing at the University of Chittagong. He has more than 20 years of experience in teaching marketing and supply chain management at graduate and postgraduate levels. At the same time, he has 30 years of business experience based on the family business ventures of Nahar Agro (www.naharagro.com). He is a cofounder of this successful venture. His research interests include waste management, supply chain management, circular economy, and project dynamics. He has produced a substantial number of publications in reputed journals and presented many papers in prestigious conferences.

Narayanage Jayantha Dewasiri is a Professor attached to the Department of Accountancy and Finance, Sabaragamuwa University of Sri Lanka. Furthermore, he currently serves as the Brand Ambassador at Emerald Publishing, UK, and the Secretary of the Sri Lanka Institute of Marketing. He is a pioneer in applying triangulation research approaches in the management discipline. He is currently serving as the Co-Editor-in-Chief of the South Asian Journal of Marketing published by Emerald Publishing, Managing Editor of the Asian Journal of Finance and South Asian Journal of Tourism and Hospitality published by the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.

Neelam Setia is pursuing her PhD in Swinburne University of Technology, Australia. Neelam's research focus is on sustainability under integrated reporting regime. Neelam has published her research in Accounting in Europe and Sustainability Accounting, Management and Policy Journal.

Oluwasoye P. Mafimisebi is Associate Professor/Reader in Management, Entrepreneurship, Risk, and Resilience at the Department of Management and Entrepreneurship; and Institute Head of Research Students, Leicester Castle Business School, De Montfort University, Leicester, UK. His research interests include African management and entrepreneurship, risk/crisis management, business continuity and resilience, strategic management, FinTech, ecosystems, entrepreneurship education, and policy. He is also an academic entrepreneur and helps organizations to make strategic decisions relating to scaling, innovation, risk/crisis management, and resilience.

Parth Salunke is presently a Doctoral Scholar at MICA, India, and his research interest lies at the intersection of digital marketing and branding, advertising, and strategy. He holds his Master's degree in Management Studies (Marketing) from the University of Mumbai. He has served in several leadership positions during his educational career and worked in the capacity of BD & Marketing Executive for 3 years in the corporate sector. Research piqued his interest during the early stage of his career, and he has participated in several international conferences wherein he has received three times, ‘Best Research Paper Award.’ He is a recipient of more than 70 accolades for his passion for public speaking and debates. He was awarded the Sarvajanik Vidya Sadak Award, 2018, and the Outstanding Aspirant Award, 2020, for his achievements and commendable performance among several graduates.

Praveen Goyal is an Associate Professor at the Department of Management, Birla Institute of Technology & Science (BITS), Pilani. He earned his PhD from the Indian Institute of Technology (IIT), Roorkee. He has published papers in the area of CSR, Service Marketing, and Consumer Behavior in journals of international repute like Management Decision; Journal of Non-profit & Public Sector Marketing; Benchmarking: An International Journal; Journal of Business & Industrial Marketing; Journal of Modelling in Management; Sustainable Production and Consumption, among others. He has been a Guest Editor for a special issue on “Evidence-based Processes in Business and Systems” in the International Journal of Business and Systems Research, and “Evidence-based management practices in accounting and finance”, in the International Journal of Management Practice.

PRS Sarma is an Associate Professor at the Indian Institute of Management Visakhapatnam. He obtained his PhD and MBA (Technology Management) from IIT Delhi. He was actively involved in applying Industry 4.0 concepts to real problems in MSMEs and shipping activities. He has more than 32 years of experience with more than 20 years of industry experience in the information and communication technology fields. His current research interests are Industry 4.0, LSS, and circular economy. He has coauthored several international journals and has collaborated with many international researchers and industry experts.

Rajendra Prasad Sharma is a Professor at the Indian Institute of Foreign Trade, Delhi & Kolkata (an AACSB Accredited B-school under the Ministry of Commerce and Industry, Government of India). He teaches sales management, services marketing, and international marketing. Dr Sharma holds an MBA with a major in Marketing from the University of Rajasthan (1987) and a PhD in Management from ML Sukhadia University, Udaipur (2006). An expert in executive education with vast industry experience, Dr Sharma advises growth-seeking organizations and offers customized learning solutions using discovery learning pedagogy. He has attended Harvard Business School's Global Colloquium on Participant Centered Learning and Case Writing and Course Development.

Sachin Kumar is working as an Assistant Professor in the Department of Management Studies at the National Institute of Technology Hamirpur, Himachal Pradesh, India. He has a PhD in Marketing from the Central University of Himachal Pradesh. His research interests include: Green Marketing, Digital Marketing, Advertising, E-Commerce, and Entrepreneurship.

Saeedeh Rezaee Vessal is an Associate Professor at Léonard de Vinci Pôle Universitaire Research Center. She received her PhD in Marketing from Grenoble Alpes University. Her research interest focuses on experimental research in consumer behavior, especially status consumption. She has recently started a collaboration with researchers in the field of cancer, focusing on patients' emotional regulation and well-being. Her work has been published in journals such as Technological Forecasting and Social Change, Journal of Business Research, International Marketing Review, and International Journal of Physical Distribution & Logistics Management.

Sakshi is an Assistant Professor in Marketing at FIIB. Dr Sakshi has an excellent academic record and is passionate about teaching and research. She has obtained her PhD in Marketing Management from the Haryana School of Business, Guru Jambheshwar University of Science and Technology, Master's degree in Commerce from Hansraj College, Delhi University, and Bachelor's degree in Commerce from Shaheed Bhagat Singh College, Delhi University. Her work has been published in leading journals such as Business Strategy and the Environment, Journal of Public Affairs, Technology in Society, and International Journal of Entrepreneurial Behavior & Research. She has presented her research papers at various conferences held all over India and abroad.

Shaphali Gupta is a Professor of Marketing at MICA and an Associate Editor with the Journal of Business Research and Journal of Strategic Marketing. She has been a Research Fellow at Georgia State University, J. Mack Robinson College of Business, Georgia, USA, and has obtained her PhD from the Shailesh J Mehta School of Management, IIT Bombay, India. She is the winner of the B.K. Birla Distinguished Research Scholar Awards for Social Science and Management 2019 in the field of Social Sciences and Management across the nation. Her research interests are in marketing strategy, emerging market strategies, innovation and new-age technology, customer experience management, customer engagement, and advertising strategy. She is also a special issue editor with the Journal of Business Research (ABDC-A) and the European Journal of Marketing (ABDC-A*). She has published her research in top-tier marketing journals (which include AMA journals, FT 50, ABS 4* and 4, and ABDC A* and A listed journals) such as the Journal of the Academy of Marketing Science, International Journal of Research in Marketing (IJRM), Journal of Retailing, Journal of Advertising, Industrial Marketing Management, Journal of Interactive Marketing, and Journal of International Marketing.

Shovan Bhattacharya is a PhD research scholar from the Indian Institute of Foreign Trade, Kolkata. He is an engineering graduate with 15 years of industry experience. Presently he is working as a sales manager in a reputed Caterpillar dealership company in India. He holds an MBA and MPhil in Management from the University of Calcutta. His research interest focuses on servitization in equipment manufacturing, especially the heavy equipment industry in emerging markets. He has presented research papers in the Spring Servitization Conference 2021 of the Aston Business School and at the Management Doctoral Colloquium of Indian Institute of Management Visakhapatnam, December 2021.

Subhash Abhayawansa is an Associate Professor in Accounting at Swinburne University of Technology, Australia. Subhash's research interests are centered on reporting of business value creation and the use of nonfinancial information in judgment and decision-making. His work examines climate risk reporting, organizational change associated with sustainable development goal adoption, sustainability reporting standard setting, and integrated reporting. His most recent research funded by Institute of Chartered Accountants of Scotland (ICAS) and CPA Australia examine the use of real-time and quick-time data for decision-making and the use of digital technologies for sustainability reporting, respectively. Subhash is a member of the Chartered Institute of Management Accountants (CIMA) in the UK, CPA Australia, and Chartered Accountants Australia and New Zealand (CA ANZ). Prior to joining academia, Subhash worked in the fields of market research, supply chain management consulting, and capital markets regulation.

Sudhir Rana is an Associate Professor of Marketing and Strategy and Program Director at the College of Healthcare Management & Economics, Gulf Medical University, UAE. He holds a PhD with the Ministry of HRD scholarship from India and a Postdoctorate from Putra Business School (AACSB Accredited), University of Putra, Malaysia. He has set in high standards in academics and research. Dr Rana has been associated with Fortune Institute of International Business, India, and Maastricht School of Management, Kuwait. He supervises scholars and delivers courses in FIIB, India; University of Adger, Norway; Indian Institute of Management – Nagpur, India, among others. He has delivered around 200 workshop sessions, keynote speeches, and webinars. He has published research articles in the Journal of Business Research, International Journal of Emerging Markets, Benchmarking, and Journal of Promotion Management among others. He is Editor-in-Chief of FIIB Business Review, Co-Editor-in-Chief of South Asian Journal of Marketing, Senior Editor of International Journal of Emerging Markets, and Editor of two series Advances in Emerging Markets and Business Operations (Taylor and Francis) and Review of Management Literature (Emerald).

Vandana is a doctorate from IIT Roorkee (India). She is an Assistant Professor in Jagannath International Management School, New Delhi. She has published research papers and case studies in the area of child consumerism, consumer behavior, new product development and commercialisation, service consumption, and e-resources.

Varsha Jain is a Professor of Marketing and co-chairperson doctoral program, and research at the MICA, India. She is an Associate Editor at the JCB, an editorial board member of the JAR and JBR for the social media track, and cochair for the advertising track, AMS, 2023. She has worked as the coeditor, special issue for branding and gamification, Journal of Promotion Management, UK. She has also coedited the book related to higher education published in March 2022, McMillan, UK. She is also coediting other books associated with AI and services and AI and marketing, McMillan, UK. She has authored over 100+ publications, including multiple papers in A* and A journals. Prof. Jain is the recipient of more than 22 national and international awards and gold medals in scholarship. The recent award includes “First MICA AGK Annual Award for Excellence in Research 2020-2021” and the “JCB Reviewer of the Year Award 2020”. In her research career, she is visiting guest at Emory Business School, Atlanta, USA, visiting scholar at Greenwich University, London, and The Medill School, North-Western University, USA. She is coauthoring books related to qualitative research in the digital age, SAGE, UK, customer relationship management in the digital context, and consumer behavior in the digital world (international edition). Her core areas are consumer behavior, branding, advertising, and digital marketing.

Vinki Rani is a Research Scholar at the Department of Management Studies, Deenbandhu Chhotu Ram University of Science and Technology, Murthal, Sonipat, Haryana (India). She obtained her MBA from Kurukshetra University, Kurukshetra. She has presented various research papers in both national and international conferences in the area of Commerce and Management.

Vinod Kumar holds a PhD in Marketing from the Department of Management Studies, Indian Institute of Technology, Roorkee. Presently, he is working as Assistant Professor in Indian Institute of Information Technology, Lucknow. His work has been published in journals of international repute like, Marketing Intelligence and Planning, Aslib Journal of Information Management, Management Research Review, etc. He is recipient of the Highly Commendable and Outstanding Research Paper Award by Emerald Literati Network Awards for Excellence, 2017.

Wasiu O. Kehinde is a Lecturer in Business and Management at Lagos State University (LASU), Nigeria. He is currently a doctoral candidate at De Montfort University, Leicester. His research interests are in the areas of entrepreneurial ecosystem and value creation, strategic entrepreneurship, SME knowledge, and innovation management.

Y. K. Weerakoon Banda is a Professor attached to the Department of Finance, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka. He has been serving as the PhD Coordinator of the faculty since 2018. He served as the Dean of the Faculty of Humanities Social Sciences and Management, Sir John Kotelawala Defence University, during the 2013–2015 period.