Index
Public Relations and the Power of Creativity
ISBN: 978-1-78769-292-3, eISBN: 978-1-78769-291-6
ISSN: 2398-3914
Publication date: 24 September 2018
This content is currently only available as a PDF
Citation
(2018), "Index", Public Relations and the Power of Creativity (Advances in Public Relations and Communication Management, Vol. 3), Emerald Publishing Limited, Leeds, pp. 231-237. https://doi.org/10.1108/S2398-391420180000003014
Publisher
:Emerald Publishing Limited
Copyright © 2018 Emerald Publishing Limited
INDEX
ABC4EU Dissemination Plan
, 203–204, 209
Academic Search Elite (EBSCOhost)
, 26
Academic training
, 77, 79, 87
Adaptive leadership and ‘second-generation’ creativity
, 140–142
Administrative innovation
, 58–59
Adversity quotient
, 139
‘Advertising basics’
, 80, 82, 85
American Psychological Association
, 137
AmFostAcolo
, 101, 103, 107
Application methods
, 83, 84
‘Architecture of listening’
, 15
Articulated stakeholder impulses
, 12
ATLAS.ti
, 28
Automated Border Control (ABC) gates project
, 198
‘Basic knowledge’
, 80, 84–86
effects of knowledge transfer on creativity
, 82
mediation of
, 85
transfer
, 80
Bauman’s classification
, 155
Biblical stories
, 164
‘Blue fluid’
, 158
Bodyform
, 158
Business Source Elite (EBSCOhost)
, 26
Christian Churches
, 164, 165, 166, 170, 176, 178
Co-creation of knowledge
, 115
end-user participation, modes and challenges of
, 127–128
findings
, 118
further study
, 128–132
for innovation in the scholarly literature
, 120–125
method
, 117
data extraction table (DET)
, 117–118
Search
, 117
Selection Criteria
, 117
roles of end-users
, 125–126
Co-creation of service offerings
, 123
Co-creation projects
, 120
and innovation network
, 121
and Public Entities
, 121–123
Collaborative crowdsourcing applications
, 94
Collaborative service development
, 121, 125
Communication
, 141, 143, 157, 199–203
behaviour
, 60, 83, 84
enabling
, 64–67
management
, 7, 12, 14, 217, 219–221
quality, dimensions of
, 206
skills
, 17, 70
Communication & Mass Media Complete (CMMC; EBSCOhost)
, 26
‘Communication basics’
, 80, 84, 85
Communications Plan
, 206, 210
Communication tools (user-centred)
, 178
Communication Value Circle
, 18
Competence
, 25, 35, 36, 78, 96, 123, 140, 200
Complexity leadership theory
, 141
Complexity science
, 141–142
Complex systems theory
, 142
Complex value networks
, 121, 132
Conception
, 78, 81, 83, 84
Conceptual blending
, 186, 189, 194
Conceptual communication frameworks
, 217
Conceptual framework and directions for future research
, 144–145
Conceptual integration
, 189
Content analysis
, 101, 102, 186, 190
Context mapping
, 221
Contextualisation
, 224
Contribution activities
, 98, 102, 107, 111
reciprocity, or helping others and
, 99
self-improvement opportunities and
, 98–99
social capital and
, 98
Corbisimages
, 169
Core values, definition of
, 180–181
Corporate communications
, 4–5, 7, 8, 10, 13, 14, 15, 17, 18, 19
Corporate cultures
, 4, 5, 6, 16, 18
Corporate listening
, 3
current research on
, 5
definition
, 11–14
inbound perspective of corporations
, 8–10
intra- and inter-organisational listening approaches
, 5–8
strategic communication as a theoretical framework for
, 10–11
as a strategic mode
, 14
activities
, 14–15
strategies
, 15–16
strategic perspectives on
, 16–17
value creation through
, 18
development of opportunities
, 19
intangible assets
, 18
room for manoeuvre
, 18
tangible assets
, 18
Corporate messaging
, 13, 14
Creative ads
, 187
Creative individual
, 136, 137–138
Creative interdisciplinarity, fostering
, 23
aims and methodology
, 25–28
findings
, 28
Studies in Ethical Leadership
, 28–30
Studies in Leaders’ ICC
, 31–33
limitations and suggestions for future research
, 33–35
Creative methods
, 178, 179
Creative visualisation techniques
, 217
Creativity
, 77
culture, public relations and
, 157–159
definition of
, 186–187
and innovativeness
, 58, 63
method
, 190
coding criteria
, 190–191
intercoder reliability
, 191
procedure
, 191
psychometric tradition of creativity research
, 137
in public relations
, 187–188
results
, 191–193
‘second-generation’ perspective on creativity
, 139
theories of creativity within the context of public relations
, 188–190
Creativity research in public relations
, 138–139
Cronbach’s Alpha reliability coefficient
, 101–102
Cronbach’s reliability test
, 103
Crowdsourcing communities
, 93–112
content analysis
, 107
contributions on crowdsourcing platforms
, 99–101
interpretation
, 107
limitations of research
, 111
motivations of crowds to participate
, 95–97
questionnaire
, 104–107
reciprocity, or helping others and contribution activities
, 99
research methodology
, 101
instrument development
, 101–103
role of trust in activating crowdsourcing participation
, 97
self-improvement opportunities and contribution activities
, 98–99
social capital and contribution activities
, 98
Cultural appropriation
, 154, 155, 156, 159
Cultural differences
, 35, 152, 160
Cultural limitations
, 226
Cultural mediators
, 157, 158, 159
Cultural turn in public relations
, 154–157, 159
Culture, public relations and creativity
, 157–159
Culture and criticism
, 153–154
Culture as praxis
, 157
Data extraction continuum (DEC)
, 118, 119
Data extraction table (DET)
, 117–118
Decision-making
, 7, 9, 10, 14, 16, 17, 18, 66, 100, 156
Dell’s Idea Storm
, 95
Design doing and visual thinking
, 220
Design thinking method
, 165, 166, 170, 178, 217, 220, 227
Development of opportunities
, 18, 19
‘Diamond of creativity’
, 138
Digital communication channels
, 67
Dissemination reporting
, 206–207
Driving innovation
, 58, 122
EBSCOhost
, 26, 117
Education, public relations and communication in
, 75–90
comparing education types
, 84
basic knowledge
, 84–86
implementation knowledge
, 86–88
specific knowledge
, 86
effects of knowledge transfer on creativity
, 82
basic knowledge
, 82
implementation knowledge
, 83–84
specific knowledge
, 82–83
knowledge transfer
, 80
basic knowledge
, 80
creativity
, 81–82
implementation knowledge
, 81
specific knowledge
, 80–81
results
, 79
theoretical considerations, research question, hypotheses and method
, 77–79
Emotional expressiveness
, 61
Emotional quotient
, 138
Empirical methods
, 82, 87
Empirical research methods
, 80, 84, 85
Enabling leaders
, 141
Ethical issues in organisations
, 24
Ethicality
, 24, 25, 33, 34, 36
Ethical leadership, defined
, 24–25
Ethical Leadership Scale (ELS)
, 28, 31
Ethical organisational culture
, 24
Eucharist (goblet)
, 175
European Commission
, 201
Horizon
, 2020, 198
European Communication Monitor
, 15
European Union (EU)
, 198, 201
Face-to-face communication
, 66, 67, 69
Facilitation work
, 60
Feedback
, 67, 95, 98–99, 100, 107, 173, 175, 199
Figurative means
, 164
‘The Four C Model of Creativity’
, 189
Gaming for Peace
, 203, 204, 213
Google images
, 169
Grant agreement
, 206, 210
‘Graphic design basics’
, 80, 82, 83
Grounded theory
, 121, 217, 223
Horizon 2020 project
, 198
Gaming for Peace (GAP)
, 204, 206
HSBC
, 193
Human-centred design
, 165, 178
IBD illness
, 193
‘Iconic Turn’
, 164
Idea Sharing
, 64–67
IDEO
, 165
‘Implementation knowledge’
, 80, 86–88
effects of knowledge transfer on creativity
, 83–84
mediation of
, 87
transfer
, 81
Implicit cultural models and beliefs
, 156
Improving the Effectiveness of Capabilities in EU Conflict Prevention (IECEU)
, 198–199, 203, 204
Inbound dimension
, 19
Inbound orientation
, 4, 5, 8, 9, 13, 17, 19
Incremental innovation
, 58, 59
Indirectly outcome-oriented thinking
, 220
Information sharing
, 59, 66, 70, 132, 205, 210
Innovation
, 58, 116
and communication
, 59–62
concept of
, 58–59
leadership
, 59
networks
, 120–121, 123, 127, 128
promotion through motivation
, 65
Innovative atmosphere, supporting
, 69
Insensitive organisations
, 10, 16
Inspirational communication
, 60
Intangible assets
, 18
Intellectual quotient
, 138
Intellectual stimulation
, 60
Intercoder reliability
, 191
Interdisciplinary knowledge
, 79, 80, 84
Internal communication management
, 216, 218
humbleness of listening
, 219–220
limitations and critique
, 226
looking into Guidelines and Textbooks
, 218–219
Interpersonal communication competence (ICC)
, 25, 28, 31–35
Interpersonal listening
, 11, 12, 17
Interviewing
, 62–63
Intra- and inter-organisational listening approaches
, 5–8
Intrinsic-associative mechanisms
, 178
Involvement level
, 107
Journalism basics
, 80, 84
Leaders
, 67, 70
communicative practices, possibilities and challenges
, 69
emotional and social skills
, 61
as enablers
, 70
as engagers
, 70
interpersonal communication competence (ICC)
, 25, 28, 31–35, 36
as motivators
, 70
as supporters
, 70
Leadership communication
, 26, 32, 35, 36, 58, 60, 70
affective dimension
, 60
cognitive dimension
, 60, 64–67
communication skills
, 70
conative dimension
, 60, 68
concepts of
, 61–62
methodological approach
, 62–64
results
, 64–69
social dimension
, 60, 69
Learning by Developing (LbD) project
, 200, 204–205
‘Like a Girl’ campaign
, 158
Listening
, 219–220
corporate listening. See Corporate listening
humbleness of
, 219–220
organisational
, 218, 219, 220
Little-c
, 189, 192
‘Little-c through Pro-c’
, 194
Living Lab (LL) approach
, 123, 126
‘Marketing basics’
, 80, 82, 85, 86
Marketing-oriented campaigns
, 192
Meetings, regular
, 66
Meso- and micro-levels in communication management
, 6
Messaging
, 4, 13, 14
Mini-c
, 189
‘Modern images’
, 175, 178
Moral manager
, 25
Motivating people to innovate
, 65, 68
Multidimensional skills
, 61, 70
Multi-stakeholder public relations
, 115
Mutually beneficial transaction processes
, 98
My Starbucks Ideas
, 95
New service development (NSD)
, 124, 126
Non-linear relationships
, 142
North-American multiculturalism
, 155
Online communication skills
, 106
Open communication
, 67, 70, 128
Open innovation
, 122, 125, 126, 127
Organisational innovation
, 58
Organisational leaders
, 216
Organisational listening
, 5–8, 11, 12, 15, 16, 19, 218, 219–220
Organisational reality
, 215, 216, 217
Organisation and management
, 83, 84, 87, 90
PaperPoint method
, 170–172, 175, 176, 177
Participatory (rural) appraisal (PRA)
, 221
Participatory design
, 217, 221
Peer-to-peer problem-solving communities
, 99
Pepsi
, 155, 159
Perceived accreditation
, 98
Perceived benevolence
, 110
Personality variables
, 138
Personal recognition
, 60, 64, 68, 70
Photocase
, 169
Policymaking
, 95
Positive reciprocity
, 97
Pro-c
, 189, 190, 191, 192
Product innovation
, 59
Professional ethics
, 26, 36, 156
ProQuest Central
, 117, 118
Prudential Relationship Index
, 193
PRWeek Awards
, 186, 190
PRWeek Global Awards
, 186, 190
Psychometric tradition of creativity research
, 137
Public recognition
, 68
Public relations basics
, 79, 80, 83, 84, 88
Public relations campaigns
, 152, 158, 186, 188, 189, 190, 192, 193, 194
Public relations professionals as cultural mediators
, 157, 159
Qualifications, defined
, 78
Qualitative content analysis
, 63, 186
Qualitative interviewing
, 62
Qualitative methods
, 19, 219
RACE (Research, Action, Communication and Evaluation)
, 218
Radical innovation
, 59
Reciprocity
, 97, 99, 102, 107, 110
Reflective commentary
, 64
RefWorks
, 117
Room for manoeuvre
, 18
Rules of sanctioning
, 13–14
Rules of signification
, 13–14
Rummaging
, 166, 168, 174
with modern pictures
, 170
process of
, 167, 169
Salzburg University’s Communication Science department
, 77
Second-generation creativity
, 139
and adaptive leadership
, 140–142
and initial conditions
, 143–144
Segmentation
, 225
Self-improvement
, 102, 107
Sense of community
, 67, 70, 126, 143
Sensitive organisations
, 9
Site triangulation
, 64
Social and political actor
, 145
Social capital
, 98, 102, 143
Social capital development
, 98, 100, 106, 107
Social capital enhancement opportunities
, 106, 108, 110
Social categorisation
, 152, 156
Social discourse
, 158
Social work of leaders
, 140
Spearman’s rank-order correlations
, 107
Specific knowledge
, 79, 80–81, 86
effects of knowledge transfer on creativity
, 82–83
mediation of
, 86
transfer
, 81
Stakeholder-oriented conceptualisation
, 7
Stakeholder perceptions and needs
, 4
Stereotypes
, 156, 159, 226
Strategic communication
, 5, 10–11, 16, 17, 18, 19, 200, 201
Strategic internal communication
, 216
Strategic planning
, 78
Strategic public relations, opportunities for
, 197
ABC4EU Dissemination Plan
, 203, 209
adapted methodology for project PR
, 204
domains of project communication and dissemination
, 206–207
evaluation framework
, 207–209
quality dimensions
, 206
Horizon 2020 project Gaming for Peace (GAP)
, 204, 210–211, 212
implications
, 211–212
Improving the Effectiveness of Capabilities in EU Conflict Prevention (IECEU)
, 198–199, 203, 204, 209–210, 212
project communication and dissemination
, 199–203
Structuration theory
, 8, 13, 153, 157, 158
Supply chain management (SCM)
, 123
Supportive leadership
, 60
Tangible assets
, 18
Technical innovation
, 58
Time spent writing comments
, 107, 108, 109
Time spent writing reviews
, 107, 108, 109
Transformational leadership
, 60, 61
Trustworthiness
, 25, 97, 101, 143
User-centred design
, 124, 178
Valued keywords
, 175, 176
Value proposals for end-users
, 123
Verbal and visual data, integration of
, 225–226
Verbal interviews
, 223
Vision
, 60
Vision quotient
, 138–139
Visual and emotional attributes
, 166, 169, 175
Visual data
, 222
coding
, 225
contextualisation
, 224
grounded theory approach
, 223
integration of verbal and visual data
, 225–226
interpretation, categorisation and contrasting
, 225
inventory
, 224
segmentation
, 225
Visual grounded theory
, 217, 226
Visual methods
, 220–222
Visual representations
, 217, 220, 221, 222, 223, 226, 227
Visual storytelling
, 163–183
engagement
, 169
executing the workshop
, 172–174
limitations
, 178–179
method
, 165–166
new visual storytelling
, 170
PaperPoint method
, 170–172
practical implications
, 178
reduction
, 169
results
, 174–178
rummaging
, 166
statement of problem and research question
, 164–165
status quo of Christian Churches
, 164
theoretical framing
, 165
visual pattern
, 167–169
Visual thinking
, 220–222
Visual turn
, 165
Vocational Academy
, 76, 77, 79, 84, 85, 86, 87, 89
Vodafone
, 193
Voluntary-based crowdsourcing model
, 111
Wheel of leadership communication on innovations
, 58, 60
Wicked communication problems
, 139
Workshop execution
, 172
Written communication
, 69
Zotero
, 27
- Prelims
- Part I Leadership, Ethics and Creativity
- The Power of Listening in Corporate Communications: Theoretical Foundations of Corporate Listening as a Strategic Mode of Communication
- Fostering Creative Interdisciplinarity: Building Bridges between Ethical Leadership and Leaders’ Interpersonal Communication Competence
- Communicative Leaders, Creative Followers?
- Part II Knowledge and Collaboration for Fostering Creativity
- Public Relations and Communication in Education: Is Creativity the Opposite of Knowledge?
- The Role of Trust and Intrinsic Motivation in Enhancing Participation and Creativity in Crowdsourcing Communities
- Co-creation of Knowledge for Innovation Requires Multi-Stakeholder Public Relations
- Collaborative Creativity, Leadership and Public Relations: Identifying and Addressing Research Limitations
- Part III New Creative Approaches to Public Relations
- Beyond the Cultural Turn: A Critical Perspective on Culture-Discourse within Public Relations
- 2,000 Years of Visual Storytelling: Alternative Approaches for Visual Communication of Christian Churches in the Age of Social Media
- Creativity in Public Relations: What Do Award-Winning Campaigns Tell Us?
- Opportunities for Strategic Public Relations – Evaluation of International Research and Innovation Project Dissemination
- Let Me Draw Your Attention to… : Exploring the Potentials of Visual Methods for Strategic Internal Communication Management
- Index