Towards a Societal Discourse with the Government? A Comparative Content Analysis on the Development of Social Media Communication by the British, French and German National Governments 2011–2015

Abstract

One of the most important challenges of our society is to cope with the transition of our society into a more and more digital one. Thus, the political and governmental system has to face and adapt to those transitions as well. This chapter focuses on the social media communication of the British, German and French national governments. The goal of this chapter is to compare the social media communication of these three countries in 2015 within each other as well as to draw a comparison between the results of two predecessor studies in 2011 and 2014. A new special focus of this chapter will be on the interactive discourse between society/citizens and governments.

Citation

Sievert, H., Lessmann, C. and Henneboehl, J. (2017), "Towards a Societal Discourse with the Government? A Comparative Content Analysis on the Development of Social Media Communication by the British, French and German National Governments 2011–2015", How Strategic Communication Shapes Value and Innovation in Society (Advances in Public Relations and Communication Management, Vol. 2), Emerald Publishing Limited, Leeds, pp. 69-89. https://doi.org/10.1108/S2398-391420170000002004