Contextualising Change in Public Sector Organisations
How Strategic Communication Shapes Value and Innovation in Society
ISBN: 978-1-78714-717-1, eISBN: 978-1-78714-716-4
Publication date: 11 October 2017
Abstract
Change in the public sector appears to be often met with practices borrowed from the private sector. However, implementing private sector practices is challenging (Brown, Waterhouse, & Flynn, 2003), as, for example, the range of stakeholders and their legitimate demands are greater in the public sector (Wæraas & Byrkjeflot, 2012; Leitch & Davenport, 2002), and due to the political nature of affairs, there is more complexity and uncertainty (Sanders & Canel, 2013). In fact, when it comes to change, the public sector can be very different from the private sector due to its often more bureaucratic processes, political nature of decisions and obligations for both transparency and equality.
This chapter focuses on three core areas of organisational change communication: organisational culture, employees and management. The chapter reports findings from a systematic literature review of articles from 1990 to 2016 using thematic analysis in order to answer three research questions: Is change in the public sector different from change in the private sector? What is the perceived role of communication for public sector change efforts? What insights can be found from previous literature about three topics connected with change communication: employees, organisational culture and management?
To begin, we ask whether it is actually true that public sector change differs from private sector change. Then we will examine the results of the literature review on each of these three aspects: (1) organisational culture, (2) public sector employees and (3) change management. We will summarise our findings and will conclude with three propositions for future studies on public sector change communication, which all highlight the rising importance of engagement.
Keywords
Citation
Aher, K. and Luoma-Aho, V. (2017), "Contextualising Change in Public Sector Organisations", How Strategic Communication Shapes Value and Innovation in Society (Advances in Public Relations and Communication Management, Vol. 2), Emerald Publishing Limited, Leeds, pp. 23-35. https://doi.org/10.1108/S2398-391420170000002002
Publisher
:Emerald Publishing Limited
Copyright © 2017 Emerald Publishing Limited