Acknowledgements

Acknowledgements

This case was written by Harvey B. Milkman and Gudberg K. Jonsson using publicly available information and interviews, and its intention was to provide material for discussion through publication. The authors do not intend to illustrate either effective or ineffective handling of a situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This article was originally published under the Actions and Insights — Middle North Africa title series, in collaboration with the Academy of International Business — Middle East North Africa and Mohammed Bin Rashid School of Government.