Sustainability Rhetoric in Modern Times

Abstract

The turbulent phase of COVID-19 has caused uncertainty as governments fail to develop coherent strategies for cutting emissions and are struggling to match the rhetoric of sustainable activities with actions (Barbier & Burgess, 2020; Cawthorn, Kennaugh, & Ferreira, 2021). In the recent past, firms have failed in their plans to decarbonise their key sectors such as the retail sector in the United Kingdom So far, retailers' commitment to achieving net zero emissions has been an important pledge but delivery is nowhere closer to their promises (Henriques, 2020). The firms' climate targets are not going to be met by magic as serious action is needed to fulfil the promises.

Fossil fuels have led to a drastic increase in carbon emissions in the world over the last decade. Firms championing cleaner energy and low carbon technologies are needed to cut emissions. Renewable energy sources such as wind energy can help reducing the dependency of fossil fuels (Boretti, 2020; Ebhota & Jen, 2020). Wind is an indirect form of solar energy which can provide environment-friendly option in uncertain times and can provide long-term sustainability of global economy. Solar energy technologies have the potential to decrease climate change through energy-related emissions (Li, Dai, & Cui, 2020). Increasing energy demand has initiated a focus on using hydrogen from water as a substitute for oil and fossil fuels (Boretti, 2020).

The first part of the chapter discusses theoretical perspectives of sustainable development and environmental performance with regards to three main issues: energy, water and carbon emissions, whereas the later part highlights the importance of solar technology as a low-polluted alternative to fossil fuels in the retail sector. Sustainable development of energy, water and environmental precautions such as reducing carbon emissions are of interest to wider branches of industries including retail, energy and water sector, governmental policymakers, researchers, educators and society. The purpose of this chapter is to increase the debate of the key issues of sustainable development regarding environment, energy and water in the modern times.

Citation

Ghulam, S. (2023), "Sustainability Rhetoric in Modern Times", Crowther, D. and Seifi, S. (Ed.) Achieving Net Zero (Developments in Corporate Governance and Responsibility, Vol. 20), Emerald Publishing Limited, Leeds, pp. 57-68. https://doi.org/10.1108/S2043-052320230000020003