Reactions to the Sharing Economy by Tourism Stakeholders

Abstract

Advances in information and communication technology have revolutionized the tourism industry. This development has blurred geographical boundaries, facilitated low transaction costs by directly connecting travelers to hosts and service providers, and improved service quality and distribution. The tourism industry, however, is in the midst of another massive change. The emergence of sharing economy platforms, such as Airbnb and Uber, is disrupting business models and is providing opportunities for microentrepreneurship. The goal of this chapter is to study how the changing nature of tourism business models and the increasing importance of microentrepreneurship are impacting value creation, capture, and delivery in tourism.

Citation

Sarooghi, H. and Adel Rastkhiz, S.E. (2021), "Reactions to the Sharing Economy by Tourism Stakeholders", Morais, D.B. (Ed.) Tourism Microentrepreneurship (Bridging Tourism Theory and Practice, Vol. 12), Emerald Publishing Limited, Leeds, pp. 103-115. https://doi.org/10.1108/S2042-144320210000012009