Opportunities and Challenges at the Margins of Seaborne Tourism

Abstract

Cruise ships visiting Belize is a recent and fast-growing aspect of the nation's largest economic sector, tourism. Many Belizean businesses are very small and informal; potential access to cruise ship visitors provides an opportunity for growth and income stability. We investigate the challenges and opportunities informal microenterprises face in the cruise tourism marketplace through qualitative interviews at three popular tourist destinations: Xunantunich (Maya ruins), Community Baboon Sanctuary (Howler Monkeys), and Jaguar Paw (cave river tubing). The results indicate that despite robust growth in cruise tourism, local microentrepreneurs are currently disenfranchised, receiving few economic benefits from the cruise trade. We propose several recommendations to allow Belizean microentrepreneurs and the local economy to capture more economic benefits.

Citation

Avila, D. and Pisani, M.J. (2021), "Opportunities and Challenges at the Margins of Seaborne Tourism", Morais, D.B. (Ed.) Tourism Microentrepreneurship (Bridging Tourism Theory and Practice, Vol. 12), Emerald Publishing Limited, Leeds, pp. 11-26. https://doi.org/10.1108/S2042-144320210000012002