Big Data and Service Quality
Quality Services and Experiences in Hospitality and Tourism
ISBN: 978-1-78756-384-1, eISBN: 978-1-78756-383-4
Publication date: 12 October 2018
Abstract
Big data generated on social media offers rich sources of information for the study of service quality. Although a still incipient field in hospitality and tourism studies, the growth of user-generated content sources has driven the development of big data analytics to discover significant patterns on customer experiences and satisfaction. The chapter explores how this analysis of texts from TripAdvisor provides insights on the service quality in Barcelona’s hospitality sector. Drawing on the results from this case study, the chapter argues that user-generated content can become an important tool in guiding better service delivery.
Keywords
Citation
Serna, A., Casellas, A., Saff, G. and Gerrikagoitia, J.K. (2018), "Big Data and Service Quality", Quality Services and Experiences in Hospitality and Tourism (Bridging Tourism Theory and Practice, Vol. 9), Emerald Publishing Limited, Leeds, pp. 213-227. https://doi.org/10.1108/S2042-144320180000009015
Publisher
:Emerald Publishing Limited
Copyright © 2018 Emerald Publishing Limited