Young Chinese Tourists

Abstract

The interests of outbound Chinese tourist behaviors have been of much recent research interest, yet the youth segment has received relatively little attention. By surveying young Chinese in Macao this chapter provides some glimpses into their aspirations and planning for future travel. The definition of “young” in this chapter is people aged between 18 and 35 years which is adapted from the Pacific Asia Travel Association in its “Young Tourism Professional” program. The impetus lies in the potential malleability of preferred destinations for this new generation of Chinese tourists since the precedents of the past and the limitations of language and group control over travel have weakened in the last 10 years.

Citation

Loi, K.I. (2016), "Young Chinese Tourists", The World Meets Asian Tourists (Bridging Tourism Theory and Practice, Vol. 7), Emerald Group Publishing Limited, Leeds, pp. 287-304. https://doi.org/10.1108/S2042-144320160000007017