Exploration of Entrepreneurship Education and Innovative Talent Training Model: New Normal Perspective*

Abstract

The COVID-19 pandemic has influenced entrepreneurial behaviour, including creative industries that have been negatively impacted due to the loss of patrons constrained by movement restrictions. This crisis has led to the failure of many small and medium-sized enterprises (SMEs) and an increase in unemployment. These challenges led to the rapid development of e-commerce and created new business models and firms, which has promoted the development of the economy. Increased marketing channels have become an emergent trend. Facing this challenge, talent development is the most critical factor for scientific and technological innovation, and innovation-driven entrepreneurship is essential in building such talent. The cultivation of innovative talents has become a critical mission of Chinese national education policies. This study analyses the effects of entrepreneurship education (EE) on innovative talent training models using a mixed-method methodology. The study identifies two dimensions of EE, namely institutional environment (IE) and supporting infrastructure (SI), having a significant direct effect on student’s innovation capability. The results highlighted learning institutions should combine innovation-driven entrepreneurial ecosystem cultivation with EE programmes, while strengthening support of IE and infrastructure that enhances the student’s innovation practice ability with both human and social capital. Furthermore, practice-oriented innovative EE should be encouraged to enhance innovation capability in the new economic environment.

Citation

Qiang, L.J., Hock, O.Y. and Aigbogun, O. (2024), "Exploration of Entrepreneurship Education and Innovative Talent Training Model: New Normal Perspective*", Hill, I., Elias, S.R.S.T.A., Jones, P. and Dobson, S. (Ed.) Creative (and Cultural) Industry Entrepreneurship in the 21st Century: Policy Challenges for and by Policymakers (Contemporary Issues in Entrepreneurship Research, Vol. 18B), Emerald Publishing Limited, Leeds, pp. 157-169. https://doi.org/10.1108/S2040-72462024000018B011