Visual Methods in Entrepreneurial Identity Research: Reflections from an Enterprise Educator Perspective

Abstract

Entrepreneurial identity is a complex concept. It has been recognised as a subjective and dynamic socio-cognitive factor which is not stable over time and is part of an iterative formation process. This chapter explores the journey of adopting, implementing and reviewing visual methods, in order to examine entrepreneurial identity, from the researchers’ perspectives. A critical standpoint is offered which explores both the benefits and challenges that presented themselves in the search for rich data.

Citation

Preedy, S. and McLuskie, P. (2023), "Visual Methods in Entrepreneurial Identity Research: Reflections from an Enterprise Educator Perspective", Higgins, D., Brentnall, C., Jones, P. and McGowan, P. (Ed.) Nurturing Modalities of Inquiry in Entrepreneurship Research: Seeing the World Through the Eyes of Those Who Research (Contemporary Issues in Entrepreneurship Research, Vol. 17), Emerald Publishing Limited, Leeds, pp. 73-89. https://doi.org/10.1108/S2040-724620230000017006