Formation of a Client-Centric Business Model in the B2B Market
ISBN: 978-1-83797-666-9, eISBN: 978-1-83797-665-2
Publication date: 1 July 2024
Abstract
The relevance of this research is determined by the fact that the creation of innovative goods and services involves a set of marketing activities to assess the market situation. Intellectual leadership becomes the basis of strategic foresight. Understanding the horizon of opportunities for an industrial enterprise reflects the trends in the evolutionary development of industry markets and their respective competencies. The formation of key competencies contributes to the elimination of marketing myopia. In this regard, the authors identified changes in the main trends in consumer demand. The research aims to build a client-centric business model in the B2B market. The empirical basis of this research is the statistical data “Indicators of innovative activity: 2022” and the works of S. Yu. Glazyev, N. Nonaka, H. Takeuchi, K. Freeman, and F. Jansen. Based on the method of logical-structural analysis, the authors reveal the essence of the content of the category “innovative development of industry,” give a rationale for the main directions of innovative transformations of the industry based on the implementation of a competency-based approach in management, and determine the patterns of innovative development of industry in the context of building technological sovereignty. The practical significance of this research lies in the fact that strategic business thinking will create a condition for the formation of new functionality (a new product concept), which requires the development of new key competencies and the implementation of a strategy for advanced development.
Keywords
Acknowledgements
Acknowledgments
This article contains the results of research conducted under the state assignment of Khanty-Mansi Autonomous Area – Yugra.
Citation
Shirinkina, E.V., Ababiy, V.D. and Shvedov, E.S. (2024), "Formation of a Client-Centric Business Model in the B2B Market", Eshov, M.P., Abdurakhmanova, G.K., Burkhanov, A.U., Abdusalomova, N.B. and Ergasheva, S.T. (Ed.) Development of International Entrepreneurship Based on Corporate Accounting and Reporting According to IFRS (Advanced Series in Management, Vol. 33A), Emerald Publishing Limited, Leeds, pp. 177-184. https://doi.org/10.1108/S1877-63612024000033A021
Publisher
:Emerald Publishing Limited
Copyright © 2024 Elena V. Shirinkina, Vitaly D. Ababiy and Egor S. Shvedov. Published under exclusive licence by Emerald Publishing Limited