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Digital Transformation: Artificial Intelligence Based Product Benefits and Problems of Agritech Industry

C. Ganeshkumar (Indian Institute of Plantation Management Bangalore, India)

Arokiaraj David (Jain (Deemed-to-be University), India)

D. Raja Jebasingh (St. Joseph's College of Commerce, India)

Agri-Food 4.0

ISBN: 978-1-80117-499-2, eISBN: 978-1-80117-498-5

Publication date: 28 March 2022

Abstract

The objective of this research work is to study the artificial intelligence (AI)-based product benefits and problems of the agritech industry. The research variables were developed from the existing review of literature connecting to AI-based benefits and problems, and 90 samples of primary data from agritech industry managers were gathered using a survey of a well-structured research questionnaire. The statistical package of IBM-SPSS 21 was utilized to analyze the data using the statistical techniques of descriptive and inferential statistical analysis. Results show that better information for faster decision-making has been ranked as the topmost AI benefit. This implies that the executives of agritech units have a concern about the quality of decisions they make and resistance to change from employees and internal culture has been ranked as the topmost AI problem.

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Acknowledgements

Acknowledgments

Authors would like to thank the Indian Council of Social Science Research (ICSSR)-Impactful Policy Research in Social Science (IMPRESS) scheme, the Government of India, for funding this project.

Citation

Ganeshkumar, C., David, A. and Jebasingh, D.R. (2022), "Digital Transformation: Artificial Intelligence Based Product Benefits and Problems of Agritech Industry", Mor, R.S., Kumar, D. and Singh, A. (Ed.) Agri-Food 4.0 (Advanced Series in Management, Vol. 27), Emerald Publishing Limited, Leeds, pp. 141-163. https://doi.org/10.1108/S1877-636120220000027010

Publisher

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Emerald Publishing Limited