Critical Discourse Analysis of Airbnb Reviews: Exploring Value Co-creation
Sustainable Hospitality Management
ISBN: 978-1-83909-266-4, eISBN: 978-1-83909-265-7
Publication date: 20 November 2020
Abstract
This chapter aims to find out perceived value creation while engaging with the Airbnb business. Whilst values have been found leading to participation, values resulting from actual participation are yet to be explored. By taking the approach of service-dominant logic and cocreation, topped with the discourse analysis of the written accounts of Airbnb guests, this study has discovered several values that result from cocreation during participation in Airbnb business models. Several avenues for the continuation of this study are suggested to build upon the acquired knowledge from this exploratory research.
Keywords
Citation
van der Heijden, L. and Bondarouk, T. (2020), "Critical Discourse Analysis of Airbnb Reviews: Exploring Value Co-creation", Ruël, H. and Lombarts, A. (Ed.) Sustainable Hospitality Management (Advanced Series in Management, Vol. 24), Emerald Publishing Limited, Leeds, pp. 11-26. https://doi.org/10.1108/S1877-636120200000024002
Publisher
:Emerald Publishing Limited
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