Social Media in Internal Communications: A View from Senior Management

Abstract

Purpose

The chapter presents a senior management view on the role of new and technologically advanced tools, such as social media in internal communications.

Design/methodology/approach

We conducted 23 in-depth interviews with senior managers of large- and medium-sized companies in Slovenia.

Findings

The results obtained in the research confirmed that the senior management possess a strong awareness of the importance of internal communications in managing their organizations. Moreover, many top managers even pointed out that internal communications play a crucial role, and add value to the business performance through more motivated employees and that social media in the context of internal communications are vivid and growing in importance.

Implications

The study provides a starting point for further research in this area. However, the core policy recommendation would mainly be focused on internal communication experts, who must no longer underestimate the urgency of developing communication programs that help employees and senior management start working with social media successfully.

Originality/value

The research presents a new — senior management view on the role of social media in internal communications.

Citation

Sedej, T. and Justinek, G. (2013), "Social Media in Internal Communications: A View from Senior Management", Social Media in Human Resources Management (Advanced Series in Management, Vol. 12), Emerald Group Publishing Limited, Leeds, pp. 83-95. https://doi.org/10.1108/S1877-6361(2013)0000012008