Chapter 9 Lobbying of Commercial Diplomats: Institutional Setting as a Determining Factor

Abstract

The aim of this research is to contribute to the understanding of how commercial diplomats lobby for public procurement contracts. The institutional environment has ramifications for the manner of lobbying and for the practice of commercial diplomacy. This research brings together these streams of literature, and a conceptual model is developed. By means of an in-depth, single-case study, investigating the lobbying activities of EU diplomats in Indonesia, the study aimed to illustrate the model and draw the list of lobbying activities applicable for commercial diplomats. The findings reveal that in a weak institutional development environment, the diplomats focus on informational lobbying and rely heavily on their networks. If the decision-making powers are decentralized, the diplomats target more decision-makers. If diplomats do not have an access to decision-makers then ‘voice’ lobbying is applied. If the decision-makers are not elected, the diplomats do not engage in constituency-building lobbying. The findings illustrate the plausibility of the introduced conceptual model. They also suggest that domestic factors, such as interest in the host country, priority status of the host country and historical bilateral ties can positively influence the lobbying activities of the diplomats as well.

Citation

Bondarouk, E. and Ruël, H. (2012), "Chapter 9 Lobbying of Commercial Diplomats: Institutional Setting as a Determining Factor", Ruël, H. (Ed.) Commercial Diplomacy and International Business: A Conceptual and Empirical Exploration (Advanced Series in Management, Vol. 9), Emerald Group Publishing Limited, Leeds, pp. 251-291. https://doi.org/10.1108/S1877-6361(2012)0000009013