Wowiesatisfy Online Cancelation: Customer Charged after Canceling Membership
Trade Tales: Decoding Customers' Stories
ISBN: 978-1-78714-279-4, eISBN: 978-1-78714-278-7
Publication date: 28 November 2017
Abstract
Customer goes online in order to cancel Wowiesatisfy (name disguised) membership after receiving an email from them on February 1st. Upon receiving a cancelation confirmation that her account has been deactivated, she again receives an email from them on February 2nd letting her know that her monthly boutique is ready and that she has 24 hours to either skip the month, or she’ll be charged her monthly membership fee of $39.95. The customer calls Wowiesatisfy customer service in order to resolve the problem and they assure her that her membership has been canceled. On February 5th, the customer’s bank account shows a charge of $39.95 to Wowiesatisfy. What should the company do?
Keywords
Acknowledgements
Acknowledgments
The case study was written by Rachel A. Jared. The editorial commentary at the end of this case was written by Po-Ju Chen.
Citation
Jared, R.A. and Chen, P.-J. (2017), "Wowiesatisfy Online Cancelation: Customer Charged after Canceling Membership", Trade Tales: Decoding Customers' Stories (Advances in Culture, Tourism and Hospitality Research, Vol. 14), Emerald Publishing Limited, Leeds, pp. 119-125. https://doi.org/10.1108/S1871-317320170000014021
Publisher
:Emerald Publishing Limited
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