The Influence of Slow City in the Context of Sustainable Destination Marketing
ISBN: 978-1-78441-940-0, eISBN: 978-1-78441-939-4
Publication date: 22 June 2015
Abstract
There appears to be a close relationship between the concept of slow city and the tourism industry, in respect of sustainable life and sustainable destination marketing. Due to the lack of empirical studies focusing upon this relationship, the present chapter aims to analyze the probable effects of the trend toward slow city on tourist destinations, in terms of sustainable marketing. To accomplish these objectives, the study uses qualitative research methods, conducting interviews with domestic tourists and local residents, as well as owners and managers of tourism establishments. The results are represented as a sample across three different categories. In light of the data assessment, the chapter revisits the list of the above-mentioned objectives and provides empirical evidence emphasizing the value of slow city in maintaining sustainability in terms of destination marketing, although some objections suggest that sustainability remains at risk.
Keywords
Citation
Coşar, Y., Timur, A. and Kozak, M. (2015), "The Influence of Slow City in the Context of Sustainable Destination Marketing", Marketing Places and Spaces (Advances in Culture, Tourism and Hospitality Research, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 209-220. https://doi.org/10.1108/S1871-317320150000010015
Publisher
:Emerald Group Publishing Limited
Copyright © 2015 Emerald Group Publishing Limited