Adoption of Information and Communications Technology (ICT) by In-Trip Leisure Tourists

Abstract

This chapter examines the factors influencing actual in-trip information and communications technology usage by leisure tourists and the potential of adopted technologies to support sustainable tourism. Thirty semi-structured interviews were conducted in the city of Edinburgh. A thematic analysis of the data revealed that consistent with the literature, perceived ease of use, perceived usefulness, and social influence affected usage while in-trip. Tourists’ level of personal innovativeness also moderated smartphone ownership and actual usage while in the destination. Location-based services and social media proved to be the applications which enjoyed the most usage and the greatest opportunities to promote sustainability.

Citation

Scott, M.M. and Frew, A.J. (2014), "Adoption of Information and Communications Technology (ICT) by In-Trip Leisure Tourists", Tourists’ Behaviors and Evaluations (Advances in Culture, Tourism and Hospitality Research, Vol. 9), Emerald Group Publishing Limited, Leeds, pp. 75-84. https://doi.org/10.1108/S1871-317320140000009009