Culturally Sustainable Entrepreneurship: A Case Study for Hopi Tourism

Abstract

This chapter examines how values relating to sustainability of indigenous cultures together with values relating to establishing economic autonomy through entrepreneurial initiatives can be accommodated in developing tourism policy. Specifically, the Hopi tribe of Arizona in the United States is investigated. Sustainable entrepreneurship, cultural sustainability, and cultural citizenship are used as theoretical frameworks to comprehend capacities for tourism policy that consider social, economic, and cultural impacts, as well as the integrated nature of these impacts on the Hopi tribe. Survey data was used to operationalize the concepts. Embodying core principles for protection of culture within a tourism policy along with procedural elements for compliance has the best chance for achieving the aims of preservation and development of cultural identity.

Citation

Swanson, K.K. and DeVereaux, C. (2012), "Culturally Sustainable Entrepreneurship: A Case Study for Hopi Tourism", Hyde, K.F., Ryan, C. and Woodside, A.G. (Ed.) Field Guide to Case Study Research in Tourism, Hospitality and Leisure (Advances in Culture, Tourism and Hospitality Research, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 479-494. https://doi.org/10.1108/S1871-3173(2012)0000006029