Case study of tourist revisit behavior in Singapore

Abstract

This study assesses the image of Singapore as a tourist destination, using a conceptual model that combines the concepts of the service quality framework and the likelihood of revisiting and recommendation. Four hundred and thirty-one tourists departing from Singapore Changi International Airport were interviewed using a structured questionnaire. Factor analysis was first used to reduce the 25 variables to 5 new variables. It was found that all new variables are significant in affecting the overall satisfaction levels regardless of whether they were Asian or non-Asian groups. In addition to these findings, it was also found that the overall satisfaction did lead to their likelihood of revisiting and recommendation to their relatives to visit Singapore.

Citation

Hui, T.-K., Wan, D. and Cheng, H.-Y. (2010), "Case study of tourist revisit behavior in Singapore", Chen, J.S. (Ed.) Advances in Hospitality and Leisure (Advances in Hospitality and Leisure, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 27-42. https://doi.org/10.1108/S1745-3542(2010)0000006006