Digital Revolution or Plastic Gimmick?

Abstract

Mass-market production of souvenirs, their disposability and their mixed up, interpretive styling may detach the tourist from the actual experience. Conversely, it is the personal relationship that is formed between the tourist and the souvenir that makes the object authentic. The personalization of souvenirs, through 3D printing, offers opportunities for a different approach to manufacturing that influences notions of authenticity. In this way, it is possible to escape the serial reproduction of culture, engage tourists in the creation of meaning, and (re)frame the connections among them, their visited places, and their souvenirs. This chapter considers how the personalization of souvenirs through 3D printing technologies challenges and redefines existing notions of authenticity in touristic consumption.

Citation

Anastasiadou, C. and Vettese, S. (2018), "Digital Revolution or Plastic Gimmick?", Authenticity & Tourism (Tourism Social Science Series, Vol. 24), Emerald Publishing Limited, Leeds, pp. 165-179. https://doi.org/10.1108/S1571-504320180000024011