Self-deception and the ideal culture: implications for international management research

Abstract

In comparative research across cultures, there is an implicit norm against the evaluation of cultures. Researchers, especially from outside of a culture, tend to restrain from describing the studied culture in negative terms, such as “primitive,” “ineffective,” and “immoral.” This nonjudgmental stance springs partly from the need to be objective and partly from the avoidance of neocolonialist and imperialist impressions.

Citation

Leung, K. (2010), "Self-deception and the ideal culture: implications for international management research", Timothy, D., Torben, P. and Laszlo, T. (Ed.) The Past, Present and Future of International Business & Management (Advances in International Management, Vol. 23), Emerald Group Publishing Limited, Leeds, pp. 23-30. https://doi.org/10.1108/S1571-5027(2010)0000023008