The Role of Health-Related Perceptions on Mobile Payment Adoption: Evidence from the Mobile Banking Industry in Sri Lanka

Abstract

This study aims to determine the impact of health-related views on mobile payment adoption in Sri Lanka from a broader viewpoint. The scale used to quantify each construct was based on earlier research, with modest alterations to fit the pandemic situation. First, an online survey was administered to undergraduates using convenience sampling to acquire appropriate replies. Eliminating incomplete and unusable questionnaires, 266 responses were gathered with an 88.7% response rate. Finally, after removing incomplete and ineffective questionnaires, 243 responses were selected for the analysis. Health consciousness, perceived ease of use, and usefulness have a significant positive relationship between attitude and behavioural intention to mobile payments. Moreover, the attitude has a significant positive relationship with mobile payment usage. As the health consciousness increases the usefulness and intention to use mobile payments, bank managers can focus on this new customer segment. Accordingly, they can use their promotional campaigns to highlight the importance of shifting towards m-payments during the pandemic times. This is the first study that investigates the role of health-related perceptions on the mobile payment adoption in Sri Lanka to the best of the authors’ knowledge.

Citation

Dewasiri, N.J., Karunarathna, K.S.S.N., Rathnasiri, M.S.H., Sood, K. and Saini, A. (2023), "The Role of Health-Related Perceptions on Mobile Payment Adoption: Evidence from the Mobile Banking Industry in Sri Lanka", Sood, K., Balusamy, B. and Grima, S. (Ed.) Digital Transformation, Strategic Resilience, Cyber Security and Risk Management (Contemporary Studies in Economic and Financial Analysis, Vol. 111C), Emerald Publishing Limited, Leeds, pp. 67-86. https://doi.org/10.1108/S1569-37592023000111C004