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The Vulnerable Consumer: Beyond the Poor and the Elderly

The Vulnerable Consumer

ISBN: 978-1-80262-956-9, eISBN: 978-1-80262-955-2

Publication date: 24 June 2024

Citation

Lee, A.Y. (2024), "The Vulnerable Consumer: Beyond the Poor and the Elderly", Lee, A.Y. (Ed.) The Vulnerable Consumer (Review of Marketing Research, Vol. 21), Emerald Publishing Limited, Leeds, pp. 1-5. https://doi.org/10.1108/S1548-643520240000021001

Publisher

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Emerald Publishing Limited

Copyright © 2024 Angela Y. Lee. Published under exclusive licence by Emerald Publishing Limited