Volume Introduction: New Perspectives and Future Research Issues on Brand Meaning Management
ISBN: 978-1-78441-932-5, eISBN: 978-1-78441-931-8
Publication date: 2 May 2015
Citation
(2015), "Volume Introduction: New Perspectives and Future Research Issues on Brand Meaning Management", MacInnis, D.J. and Park, C.W. (Ed.) Brand Meaning Management (Review of Marketing Research, Vol. 12), Emerald Group Publishing Limited, Leeds, pp. xv-xxxii. https://doi.org/10.1108/S1548-643520150000012018
Publisher
:Emerald Group Publishing Limited
Copyright © 2015 Emerald Group Publishing Limited