List of Contributors
ISBN: 978-1-78441-932-5, eISBN: 978-1-78441-931-8
ISSN: 1548-6435
Publication date: 2 May 2015
Citation
(2015), "List of Contributors", Brand Meaning Management (Review of Marketing Research, Vol. 12), Emerald Group Publishing Limited, Leeds, pp. vii-viii. https://doi.org/10.1108/S1548-643520150000012015
Publisher
:Emerald Group Publishing Limited
Copyright © 2015 Emerald Group Publishing Limited
| Megha Agarwal | Shaheed Bhagat Singh College, University of Delhi, Delhi, India |
| Pankaj Aggarwal | Department of Management, University of Toronto, Scarborough, Canada |
| Aaron C. Ahuvia | College of Business, University of Michigan-Dearborn, Dearborn, MI, USA |
| James R. Bettman | Fuqua School of Business, Duke University, Durham, NC, USA |
| C. B. Bhattacharya | European School of Management and Technology, Berlin, Germany |
| Nathalie Collins | School of Communications and Arts, Edith Cowan University, Western Australia |
| Jennifer Edson Escalas | Owen Graduate School of Management, Vanderbilt University, Nashville, TN, USA |
| Hanna Gläbe | BI Norwegian School of Business, Oslo, Norway |
| Zeynep Gürhan-Canlı | Graduate School of Business, Koc University, Istanbul, Turkey |
| Jennifer Jeffrey | Ivey Business School, Western University, London, Canada |
| Allison R. Johnson | Ivey Business School, Western University, London, Canada |
| Kartik Kalaignanam | Darla Moore School of Business, University of South Carolina, Columbia, SC, USA |
| Deborah J. MacInnis | Marshall School of Business, University of Southern California, Los Angeles, CA, USA |
| Frank May | Pamplin College of Business, Virginia Tech, Blacksburg, VA, USA |
| Dick Mizerski | School of Business, University of Western Australia, Western Australia |
| Alokparna Basu Monga | Rutgers Business School, Rutgers University, Newark, NJ, USA |
| Jamie Murphy | Australian School of Management and Curtin University, Perth, Australia |
| Matthew O’Hern | Peter T. Paul College of Business and Economics, University of New Hampshire, Durham, NH, USA |
| C. Whan Park | Marshall School of Business, University of Southern California, Los Angeles, CA, USA |
| Aric Rindfleisch | College of Business, University of Illinois at Urbana-Champaign, Champaign, IL, USA |
| Eda Sayin | IE Business School – IE University, Madrid, Spain |
| Sankar Sen | Baruch College, City University of New York, New York, NY, USA |
| Jennifer L. Stoner | Carlson School of Management, University of Minnesota, Minneapolis, MN, USA |
| Matthew Thomson | Ivey Business School, Western University, London, Canada |
| Carlos J. Torelli | Carlson School of Management, University of Minnesota, Minneapolis, MN, USA |
| Juan Wang | Ivey Business School, Western University, London, Canada |
- Brand Meaning Management
- Review of Marketing Research
- Brand Meaning Management
- Copyright Page
- List of Contributors
- Editorial Advisory Board
- Series Introduction: Meaning of Research and Research on (Brand) Meaning
- Volume Introduction: New Perspectives and Future Research Issues on Brand Meaning Management
- What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny toward a Brand Narrative
- Managing Brand Meaning through Celebrity Endorsement
- Brand Remixing: 3D Printing the Nokia Case
- Managing Cultural Equity: A Theoretical Framework for Building Iconic Brands in Globalized Markets
- Nothing Matters More to People than People: Brand Meaning and Social Relationships
- Identification and Attachment in Consumer-Brand Relationships
- Identifying Customer Evangelists
- Linear versus Step-Function Decision Making: The Moderating Role of Relationship Norms on Consumer Responses to Brand Transgressions
- Feeling Attached to Symbolic Brands within the Context of Brand Transgressions
- Consumer Responses to Brand Failures: The Neglected Role of Honor Values
- Previous Volume Contents