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Brand Meaning Management

ISBN: 978-1-78441-932-5, eISBN: 978-1-78441-931-8

Publication date: 2 May 2015

Citation

(2015), "Brand Meaning Management", Brand Meaning Management (Review of Marketing Research, Vol. 12), Emerald Group Publishing Limited, Leeds, p. i. https://doi.org/10.1108/S1548-643520150000012013

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Emerald Group Publishing Limited

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