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Learning Models

Pradeep K. Chintagunta

Review of Marketing Research

ISBN: 978-0-7656-2127-6, eISBN: 978-0-85724-728-5

Publication date: 10 November 2010

Citation

Sriram, S. and Chintagunta, P.K. (2010), "Learning Models", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 63-83. https://doi.org/10.1108/S1548-6435(2009)0000006007

Publisher

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Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited