On the Distinction Between Cultural and Cross-Cultural Psychological Approaches and its Significance for Consumer Psychology
ISBN: 978-0-7656-1306-6, eISBN: 978-0-85724-725-4
Publication date: 1 February 2007
Citation
Eckhardt, G.M. and Houston, M.J. (2007), "On the Distinction Between Cultural and Cross-Cultural Psychological Approaches and its Significance for Consumer Psychology", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 3), Emerald Group Publishing Limited, Leeds, pp. 81-108. https://doi.org/10.1108/S1548-6435(2007)0000003007
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited