Learning from Experience: Ethnographic Research, International Business Studies and Mainstream Anthropology

Abstract

Purpose – To consider why, although it does maintain a distinct presence, ethnography still remains very much on the fringes of international business (IB) studies.

Methodology/Approach – This chapter involves a literature review comparing ethnography in IB studies with its position in the related disciplines of industrial relations and Japanese studies, in both of which the ethnography of business is much more prominent, and both of which have close relationships with mainstream anthropology.

Findings – The author argues that a crucial factor in achieving greater prominence for ethnography in IB studies is in fact to encourage more studies of international organisations in mainstream anthropology.

Research limitations/Implications – The review of literature is necessarily brief and should be expanded to include more disciplines to test its conclusions; however, developments in the anthropology of China and India may add further data.

Practical implications – There are a number of ways in which the three disciplines can learn from, and contribute to, each other through the medium of ethnography, which are discussed.

Originality/Value – The value of the chapter is in considering ways in which IB studies and industrial relations can learn from each other and can make more effective use of ethnography, and how mainstream anthropology can benefit from incorporating perspectives from business-focused disciplines.

Citation

Moore, F. (2012), "Learning from Experience: Ethnographic Research, International Business Studies and Mainstream Anthropology", Wang, C.L., Ketchen, D.J. and Bergh, D.D. (Ed.) West Meets East: Building Theoretical Bridges (Research Methodology in Strategy and Management, Vol. 8), Emerald Group Publishing Limited, Leeds, pp. 173-191. https://doi.org/10.1108/S1479-8387(2012)0000008009