Using hybrid research methodologies for testing contingency theories of strategy

Abstract

A multi-site, multi-source research methodology is suggested for scholars of corporate strategy in order to attain generalizability and statistical significance in reporting findings while not losing the nuances and understanding of each firm's environmental context.

Citation

Harrigan, K.R. (2009), "Using hybrid research methodologies for testing contingency theories of strategy", Bergh, D.D. and Ketchen, D.J. (Ed.) Research Methodology in Strategy and Management (Research Methodology in Strategy and Management, Vol. 5), Emerald Group Publishing Limited, Leeds, pp. 121-136. https://doi.org/10.1108/S1479-8387(2009)0000005006