The Generative Archetypes of Idea Work

Abstract

Anyone who engages with ideas in the context of everyday work is engaged in idea work. Building on Jung’s psychological theory of types, we theorize about the fundamental processes underlying one’s generative capacity, and in turn, one’s ability to generate ideas and engage effectively in idea work. Moreover, we provide further insights regarding creativity and innovation in everyday work practices as well as discuss considerations for the design of environments and tools that are conducive to idea work.

Citation

Avital, M. and van Osch, W. (2013), "The Generative Archetypes of Idea Work", Organizational Generativity: The Appreciative Inquiry Summit and a Scholarship of Transformation (Advances in Appreciative Inquiry, Vol. 4), Emerald Group Publishing Limited, Leeds, pp. 115-133. https://doi.org/10.1108/S1475-9152(2013)0000004004