Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
Field Guide to Case Study Research in Business-to-business Marketing and Purchasing
ISBN: 978-1-78441-080-3
Publication date: 27 August 2014
Citation
(2014), "Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing", Woodside, A.G., Pattinson, H.M. and Marshall, R. (Ed.) Field Guide to Case Study Research in Business-to-business Marketing and Purchasing (Advances in Business Marketing and Purchasing, Vol. 21), Emerald Group Publishing Limited, Leeds, p. iii. https://doi.org/10.1108/S1069-096420140000021018
Publisher
:Emerald Group Publishing Limited
Copyright © 2014 Emerald Group Publishing Limited