Regional Management in Multinational Service Operations: Do Services Drive Regional Management Structures?
Perspectives on Headquarters-subsidiary Relationships in the Contemporary MNC
ISBN: 978-1-78635-370-2, eISBN: 978-1-78635-369-6
Publication date: 10 August 2016
Abstract
This study sheds light on the uncharted phenomenon of regional management in coordinating services across borders. Based on a multiple case study of four German industrial manufacturing firms with servitization strategies we seek to better understand what kind of organizational challenges servitization poses for the MNC and whether these challenges can be met through regional management models. This chapter initiates a conversation on the available design options for running service operations regionally.
Keywords
Acknowledgements
Acknowledgements
We are grateful to the anonymous reviewers and participants in the conferences and seminars where we had an opportunity to present earlier versions of our paper, for their comments and ideas, including EIBA 2014 Conference in Uppsala, SMS 2015 Special Conference in St. Gallen, Vaasa 2015 IB Conference, and ICSB 2015 World Conference in Dubai. We would also like to thank Anna Salonen for her insightful comments and suggestions on the final draft. Finally, we owe a debt of gratitude for the interviewees at the four German case companies in our study.
Citation
Freiling, J., Kähäri, P., Piekkari, R. and Schmutz, F. (2016), "Regional Management in Multinational Service Operations: Do Services Drive Regional Management Structures?", Perspectives on Headquarters-subsidiary Relationships in the Contemporary MNC (Research in Global Strategic Management, Vol. 17), Emerald Group Publishing Limited, Leeds, pp. 27-57. https://doi.org/10.1108/S1064-485720160000017002
Publisher
:Emerald Group Publishing Limited
Copyright © 2016 Emerald Group Publishing Limited