Research on Business Models: Challenges and Opportunities
ISBN: 978-1-78560-463-8, eISBN: 978-1-78560-462-1
Publication date: 27 October 2015
Abstract
The growing literature on business models has so far had limited impact on research in strategy. The main reason for this is the fact that the intellectual territory of the business model construct overlaps significantly with that of strategy. Without acknowledging this overlap, academics doing research on business models run the risk of asking questions that have already been explored in the strategy literature. This implies that research on business models can only become more impactful if we first identify explicitly what is different between the business model and strategy concepts and then focus our research questions on that difference.
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Acknowledgements
Acknowledgements
The author thanks the editors of this Special Issue, Charles Baden-Fuller and Vincent Mangematin for their helpful comments on earlier versions of this paper.
Citation
Markides, C.C. (2015), "Research on Business Models: Challenges and Opportunities", Business Models and Modelling (Advances in Strategic Management, Vol. 33), Emerald Group Publishing Limited, Leeds, pp. 133-147. https://doi.org/10.1108/S0742-332220150000033004
Publisher
:Emerald Group Publishing Limited
Copyright © 2015 Emerald Group Publishing Limited