Legacies of Logics: Sources of Community Variation in CSR Implementation in China

Abstract

This paper explores how legacies of past logics spawn variation in the institutional landscapes of different geographic regions in China. Of particular interest is how this variation influences the ways that actors interpret and respond to broader societal and world society pressures. Employing a cross-level comparative research design, we examine the enduring legacies of previous state logics, which have given rise to distinctive material and symbolic resource environments in different regional communities across China. To the extent that institutional contexts direct the attention of actors toward particular environmental stimuli and provide the symbolic and material resources to respond, a better understanding of how contexts differ provides more accurate causal explanations of the variability of organizational behavior. We explore this phenomenon in the context of recent government-mandated corporate social responsibility (CSR) initiatives in China. Our examination of public and private CSR initiatives, along with the CSR activities of a sample of 714 listed Chinese companies, suggests that legacies from past state logics become embedded in local institutional infrastructures and shape how abstract, multifaceted CSR initiatives are interpreted and implemented.

Citation

Raynard, M., Lounsbury, M. and Greenwood, R. (2013), "Legacies of Logics: Sources of Community Variation in CSR Implementation in China", Lounsbury, M. and Boxenbaum, E. (Ed.) Institutional Logics in Action, Part A (Research in the Sociology of Organizations, Vol. 39 Part A), Emerald Group Publishing Limited, Leeds, pp. 243-276. https://doi.org/10.1108/S0733-558X(2013)0039AB012