Why effective entrepreneurial innovations sometimes fail to diffuse: Identity-based interpretations of appropriateness in the Saint-Émilion, Languedoc, Piedmont, and Golan Heights wine regions

Abstract

We define diffusion as the spread of something within a social system. Diffusion is the most general and abstract term, and it embraces such processes as contagion, mimicry, social learning, organized dissemination, etc. (Strang & Soule, 1998). While the home territory of diffusion is innovation (see Rogers, 2003 for an authoritative review), more recent macro-diffusion research has developed, based on social movement and institutionalization arguments (Ansari, Fiss, & Zajac, 2010; Wejnert, 2002).

Citation

Croidieu, G. and Monin, P. (2010), "Why effective entrepreneurial innovations sometimes fail to diffuse: Identity-based interpretations of appropriateness in the Saint-Émilion, Languedoc, Piedmont, and Golan Heights wine regions", Sine, W.D. and David, R.J. (Ed.) Institutions and Entrepreneurship (Research in the Sociology of Work, Vol. 21), Emerald Group Publishing Limited, Leeds, pp. 287-328. https://doi.org/10.1108/S0277-2833(2010)0000021014