Drivers of E-Learning Market: Case of China

Abstract

This chapter examines the key features of online education development, its trends in the world market and, in particular, in the Chinese market, as a successful case of digitalization of education (the annual growth rate of the e-learning market in China on average is 20%). Based on the example of China, the authors identify several drivers of online education growth, including institutional (national education policy), technological (technological potential to introduce digital technologies into education) and financial (inflows of investment, including venture capital, in this industry).

Citation

Tyrkba, K.V., Asmyatullin, R.R. and Ruzina, E.I. (2022), "Drivers of E-Learning Market: Case of China", Popkova, E.G. and Andronova, I.V. (Ed.) Current Problems of the World Economy and International Trade (Research in Economic Anthropology, Vol. 42), Emerald Publishing Limited, Leeds, pp. 175-185. https://doi.org/10.1108/S0190-128120220000042017